Universal Studios planning Halloween-themed NFT scavenger hunts
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But the new NFT experience isnβt just for park visitors, MoonPay CEO Ivan Soto-Wright told "it provides the company with actionable customer data".
The rise of NFTs last year was bolstered by their use as digital collectibles. According to data from Dune Analytics, major brands including Nike, Dolce & Gabbana, and Tiffany have sold hundreds of millions of dollars worth of NFTs over the past year.
But NFT sales have since cratered. In July, the overall market hit a yearly low, according to Be[In]Crypto Research. In the last 30 days, transaction volume on the biggest NFT marketplace, OpenSea, was down 13%, to about $252 million, according to analytics platform DappRadar.
Soto-Wright told that Universalβs NFTs shouldnβt be affected by declining marketsβthe use case is more about customer engagement and creating repeat visitors.βFor me,β added Soto-Wright, βthis is the next wave, 100%. I mean, I think this is a natural progression.β
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