Universal Studios planning Halloween-themed NFT scavenger hunts
The Universal studios theme parks in California and Florida are adding non-fungible tokens to their list of attractions. Through Oct. 31, park visitors will be able to participate in a Halloween-themed scavenger hunt that could result in minting some 7 million total NFTs. Seven QR codes will be hidden at each park, and each will mint an NFT when scanned. Visitors who find and scan all seven will receive a special NFT, which Moonpay, the crypto payments service partnering with Universal on the project, said will unlock additional perks. π π©ππππ
ππππ πΆππ π΅ππ» πͺπππππππππ But the new NFT experience isn’t just for park visitors, MoonPay CEO Ivan Soto-Wright told " it provides the company with actionable customer data". The rise of NFTs last year was bolstered by their use as digital collectibles. According to data from Dune Analytics, major brands including Nike, Dolce & Gabbana, and Tiffany have sold hundreds of millions of dollars worth o